Tuesday, July 5, 2011

Taxpayers Fund Focus Group Testing of Gillard Government's Carbon Price Campaign

TAXPAYERS are paying nearly $1 million for focus group testing of the Gillard government's carbon tax sales pitch.

The Australian Online has learned a major contract has been awarded to a Melbourne-based market research company to test the resonance of a planned “Clean Energy Future Campaign”.

A second contract has been awarded to an internet design company to develop a “Clean Energy Future Website”.

The contracts, worth $927,000 and $18,000, are expected to form part of a $12 million public information campaign.

Julia Gillard has admitted she faces an uphill battle to sell her carbon tax after she unveils details of the plan on Sunday.

The language of the contracts points to the likely theme of the government's campaign - a simple focus on a clean, green future with as little confusing detail as possible.

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